More Sales Success for Managers of Supply House Branches

Every Year Higher Sales Goals.

One Winning Strategy to mine sales from a surprising group.

Every year without fail corporate increases sales goals.   As the manager your bonus, is heavily based primarily on your team hitting the new sales goal.   Even though you don't really have any control at all over the economy, what supplier contractors choose, or how many jobs your customers sell.

But for everyone in your branch to have a paycheck and benefits you have to hit your revenue numbers.

What if I told you that you are sitting on an untapped GOLD mine revenue.   That gold mine is your smallest roofing contractors.   The individual owners, no employees, no set crews.   Maybe even that truck you can hear before they ever pull into your parking lot.    

I knew you would be shocked by that statement.   I am going to guess based on how historically this demographic impacts a branches bottom line, that they are the largest number of roofing contractor accounts you have, but they compromise the lower revenue per in your branch.    Historically because they are not as organized rushing from problem to problem, putting out fires.   Many times these accounts cost the branch more in expenses than they bring in.  Between Hot Shot orders, pricing requests, and delivery errors/cancellations this is the last group you would turn to for revenue growth.

It is a shift in numbers and loyalty that that will dramatically increase your sales and make hitting your sales goals easier than ever.

It's All About Numbers

Your growth will come from driving higher levels of loyalty to your branch.

Let's face it, this demographic is sort of pain in your behind.   While you might have 300 contractors as clients who fall into this group.   You are averaging about $50,000 per annually, which might be around 15 million in revenue from this group.  Small potatoes individually and compared to the larger companies, but it still can add up.   Why would you expect any significant growth in this group.   Because you can get 75% or more of their business by doing nothing more than helping them use our program.   I will discuss the benefits of our program further down.   Essentially you are going to rely on the fact that these guys always choose what is easiest and the path of least resistance.   Our program creates time for them, takes away tedious admin tasks allowing them to focus 100% on sales and production.   That also means we have created a path that is easy for one preferred provider to be the primary supplier.    80% of the jobs means you are getting 60 jobs per year or $237,000 per contractor.  That is 71.1 million in Revenue which is an increase of 56.1 million in sales.

I realize that you won't get 100% of your contractors into our program.   But being able to have sales growth from $50,000 to $237,000 on average per roofer who does use the program can help you get a long way against your increase in sales goal.   I could even make hitting bonus target easier.   Helping you and everyone in your branch.